“No one can whistle a symphony. It takes a whole orchestra to play it.” -H.E. Luccock
Creativity thrives through the power of collaboration. When team members share their strengths and expertise, it can lead to breakthrough ideas and innovative solutions. Encouraging open communication and brainstorming sessions can foster a sense of community and create a safe environment for team members to express their ideas. A collaborative approach ensures that everyone feels valued and invested in the project, leading to a stronger sense of ownership and pride in the final product. As a leader, it is important to model collaboration and actively seek out ideas and input from every team member. With a focus on teamwork, creativity can thrive and lead to incredible results.
Merrell
Over the years, we created a variety of assets and campaigns used for social, digital, email, web and in-store. These included highlight and feature call-outs videos for digital ads, large-scale shoots that produced brand documentaries, photo and graphic assets (Open Ice on videos page), and hot product campaigns, like the Ontario 85 spread below that paid homage to the 1985 retro styling of the shoe.
Agency: Parachute Media - Creative Director: Kevin Welch - Graphic Design Lead: LB Snipes - Designers: Whitney Thomas, Sam Frawley, James Vadnais
Video and Photo Content: Kevin Welch, Adam Fricke, Sam Frawley, Ryan Carter, James Vadnais
Evolve Pet Food -
We used a series of social interactive campaigns to drive engagement with fans and increase sharability. These included AR filters, motion graphics, and graphics. We also created full channel campaigns for a series called Family Snapshots (videos on video page) that used video, photo, social graphics and email design to drive engage the audience in a variety of ways with meaningful family-based storytelling. We were also challenged with bringing the recipes to life for the brand and developed a colorful and engaging series of stop-motions and graphic content for all-channels(see example on video page).
Agency: Parachute Media - Creative Director: Kevin Welch - Graphic Design Lead: LB Snipes - Designers: Whitney Thomas, Sam Frawley - Video and Photo Content: Kevin Welch, Adam Fricke, Sam Frawley, Jacob Harrison
CKE Brands (Hardee’s and Carl’s Jr) -
Tasked with creating a short window campaign for Valentine’s Day around their heart-shaped biscuits. We leaned into the fact that the heart upside down looks like a booty. We used still and motion graphics across a variety of platforms and channels to drive engagement, including a tweet video of responses.
Agency: Parachute Media - Creative Director: Kevin Welch - Graphic Designers: LB Snipes and Sam Frawley
